Sarah Grolnic-McClurg, APR

Strategic PR, media relations and social media

Sarah Grolnic-McClurg, APR

Strategic PR, media relations and social media


  • Increase awareness and visibility of your brand, executives, experts and organization through traditional and social media
  • Protect and polish your reputation and credibility with internal and external audiences
  • Turn current events, trends and news into opportunities for proactive storytelling and media placements
  • Enhance your team’s critical and creative PR skills and add specialized media relations firepower
  • Get comfy with the limelight thanks to expert, practical media coaching and training
  • Staff ongoing social media feeds, including individual executive accounts on Twitter and LinkedIn
Social media consulting
Social media consulting

About Pounce! PR

Seasoned and pragmatic, this solo PR practice in the San Francisco Bay Area turns your company’s expertise and noteworthy material into media placements and social media views.

Working directly with CEOs, marketing executives and other senior team leaders, Pounce! PR adds luster and credibility to organizations and gets them noticed through awards, published articles, social media feeds and speaking engagements.   

Since 2000, Pounce! PR has elevated brands and organizations through persuasive pitching and savvy media know-how. Founder Sarah Grolnic-McClurg—an accredited public relations pro—brings excellent communication skills, professionalism and sound media judgment to your story.

Pounce! knows what it takes to steward brand reputation and launch successful campaigns —whether you are releasing a new product or need someone to cultivate company experts into go-to sources for journalists. Sarah also can strengthen internal communications, create a social media presence for an executive or take over during a PR crisis.

With a nose for news and trends and a career background of agency and in-house experience, Pounce! gives a voice to brand stories, builds positive relationships with stakeholders and coaches leaders on how best to communicate.

In addition to targeting regional, national and industry-specific outlets and amplifying earned media across social media platforms, Pounce! excels at walking clients through the process of raising their profile.

“How wonderful it has been to work with you!  You always have fresh ideas and attack everything with so much positive energy.”
—Eve Murto, Director of Marketing at RoseRyan See all testimonials


Pounce! promotes clients in an array of industries including cannabis, cleantech, natural products, banking, nonprofits, professional services, educational programs and institutions, social finance and social enterprises, and health care.

From integrating PR and social media campaigns to devising marketing communications plans, Pounce! sets up companies and organizations to be seen, heard and understood.

Social media work includes tailored training workshops for teams and executives, strategic planning, campaigns around product launches, as well as ongoing tips and counsel.

Sarah also coaches business leaders for media interviews and periodically conducts media relations workshops.

Traditional Media

  • Strategic planning for positioning, media relations and marketing communications
  • Developing and executing PR campaigns, including contributed byline placement,  award competitions, national media relations, and cultivating experts for the news media
  • Media coaching, including developing messages and interview talking points
  • Publicizing product and events through press releases, advisories, fact sheets and feature articles
  • Arranging background meetings with journalists at trade shows and other venues

Social Media

  • Planning and implementing social media campaigns across major platforms
  • Amplifying news and messaging
  • Building community pride, growing followers
  • Staffing ongoing individual and organizational social media feeds, particularly on Twitter and LinkedIn

Executive Communications / Advising & Coaching

  • Ghostwriting for leaders and CEOs, including blogging, employee communications, presentations, articles, social media  and more
  • Conducting one-on-one training session with PR team members to mentor their career development, create new skills and develop others
  • Advising organizations on the development of their PR teams and strategies
  • Identifying and writing award submissions
  • Booking speaking engagements and writing speaker proposals
  • Creating persuasive social media profiles and traditional bios


  • Developing and implementing community relations programs
  • Writing fundraising material and communicating with donors
  • Managing issues and preparing crisis plans
  • Grant writing

PR for social media

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Pounce! PR